Performance Marketing Specialist

Rohith
Chidurala

Meta & Google Ads · D2C Growth · 4+ Years Experience

₹15L+ Monthly Ad Spend
3X+ Sustained ROAS
3 D2C Brands
95%+ Email Delivery Rate
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About Me

Data-Driven.
Growth Focused.

I'm a Performance Marketing Specialist with 4+ years of experience driving measurable growth for D2C brands across Women's Apparel, Skincare, and Smart Wearables.

My edge is in the full-stack approach — from Meta Pixel architecture and Conversions API to cold email infrastructure and LinkedIn automation. I don't just run ads; I build systems that compound over time.

Currently based in Hyderabad, India and actively looking for new opportunities where I can scale ambitious brands to their next growth milestone.

Location Hyderabad, India
LinkedIn rohith-chidurala
Specialisation Meta Ads · Google Ads · D2C
Languages English · Telugu · Hindi

Work History

Where I've Made
an Impact.

Webomindapps Campaign Specialist
Jan 2025 – Present +
  • Managed ₹15L+ cumulative monthly ad spend across Meta Ads for D2C and B2C brands in Women's Apparel, Skincare, and Smart Wearables.
  • Sustained 3X+ ROAS across all D2C client accounts through systematic budget scaling, audience segmentation, and creative rotation.
  • Handled concurrent budgets of ₹5L+/month across two D2C brands and ₹2L/month for a third brand simultaneously.
  • Led creative strategy — developed hooks, audience messaging frameworks, and A/B testing structures that improved conversion rates.
  • Implemented advanced Meta Pixel, Conversion Tracking, and Conversions API on Shopify and WordPress stores.
  • Executed Google Ads Search Campaigns for B2B Real Estate clients with keyword targeting and Quality Score optimisation.
  • Built end-to-end Cold Email infrastructure with DNS records (SPF, DKIM, DMARC), achieving 95%+ email delivery rates.
  • Used LinkedIn Sales Navigator and automation tools to generate qualified B2B leads at scale.
  • Built Zapier workflows for lead routing, CRM notifications, and operational efficiency improvements.
CorpTeam Solutions Digital Marketing Lead
Nov 2024 – Jan 2025 +
  • Led paid and organic digital marketing strategy to improve brand visibility and engagement across multiple platforms.
  • Improved SEO performance through on-page optimisation: keyword research, meta description rewrites, internal linking, and page-speed improvements.
CorpTeam Solutions Digital Marketing Executive
May 2024 – Nov 2024 +
  • Generated high-quality patient leads for a Hospital client via Meta Ads — managing targeting, creatives, reporting, and ongoing campaign optimisation.
  • Handled SEO, Social Media, and Analytics for internal brand projects.
DreamBuy Digital Marketing Consultant
Jun 2023 – Jan 2024 +
  • Audited the existing Facebook Ads account and delivered a tailored paid strategy to improve ROAS.
  • Executed campaign restructuring and audience overhaul to recover performance.
BuyMost Digital Marketing Executive
Oct 2021 – Dec 2022 +
  • Executed on-page SEO including keyword research, meta optimisation, and content strategy.
  • Used Google Analytics to analyse and improve organic traffic and conversion performance.

Expertise

The Full
Marketing Stack.

📢
Paid Advertising
Meta Ads Facebook Instagram Google Ads YouTube Ads ROAS Optimisation CAC Reduction
🚀
D2C Growth Marketing
Full-Funnel Audience Segmentation Creative A/B Testing Product Targeting Scaling Strategies
📊
Tracking & Analytics
Meta Pixel Conversions API Google Tag Manager GA4 Shopify WordPress
✉️
Email Marketing
Cold Email Bulk Campaigns SPF / DKIM / DMARC Domain Warmup Google Workspace Zoho
🤝
B2B Lead Generation
LinkedIn Sales Navigator LinkedIn Automation Cold Outreach Prospect Research
⚙️
Automation & Tools
Zapier HubSpot Lead Routing Workflow Automation CRM

Numbers

Results That
Speak.

₹15L+

Monthly Ad Spend Managed

3X+

ROAS Sustained Across All Accounts

95%+

Email Delivery Rate Achieved

4+

Years of Performance Marketing


Education & Certs

Credentials &
Certifications.

Digital Marketing
London School of Business Administration
Certified
Digital Marketing
FutureLearn by Accenture
Certified
Email Marketing
HubSpot Academy
Certified
B.Tech, Computer Science
Mallareddy Institute of Technology and Sciences · 2020–2023
Degree

Open to Opportunities

Let's Build Something
That Scales.

Looking for a performance marketer who delivers ROAS? Let's talk.

Send Email → LinkedIn Profile
Location Hyderabad, India
Available For Full-time · Freelance